kbs media ethics
Heal Trust By Re‑Hosting Ex‑Convict On General Entertainment Channel
65% of viewers reported higher trust after KBS aired its new 30-minute documentary on an ex-convict’s rehabilitation, sparking a measurable shift in audience sentiment. By pairing transparent storytelling with real-time engagement, the network turned a backlash into a trust-building campaign that lifted ratings by 3.2 points for five